Submitted by: kirkland on Monday August 21st, 2006 at 12:46 PM EST

"Snakes on a Plane" slithered to the top of the box office in North America this weekend, bringing in about 15.3 million dollars after months of Internet buzz and aggressive marketing for the movie about killer snakes on a plane.

"Snakes on a Plane" had so much pre-opening buzz that studio chiefs and observers believed it could dramatically change the way movies are marketed.

Although "Snakes" was not screened for critics, the movie has received much media attention in recent weeks. The debut was much more modest than many box office trackers predicted.

» Full story @ People's Daily